Newest ice cream trend rolls into Denton

Newest ice cream trend rolls into Denton

Newest ice cream trend rolls into Denton
June 06
11:58 2017

Nina Quatrino | Senior Staff Writer

Imagine your favorite, local ice cream shop, but with a unique twist. Offering more than just traditional flavors and toppings, rolled ice cream is the newest food trend to hit Denton.

Two rolled ice cream shops have opened in town, both within weeks of each other. 10 F Below Ice Cream and 7°F are two separately owned shops that provide locals with the perfectly rolled ice cream treats.

“We are the first one in Denton,” said Jovanny Caceres, the 21-year-old shop manager of 10 F Below. “People see that and think it’s neat because they haven’t seen one before.”

Rolled ice cream starts with two freezers. One houses all the base ice creams, like the typical ice flavors of vanilla and chocolate. 10 F Below offers six unique base flavors, including latte, mango, taro and green tea. The other freezer houses all the different added ingredients, such as fresh organic fruits, nuts and sweets like Oreos, graham crackers and Nutella.

The idea is simple. You choose a base cream and some toppings, and then watch your creation come together.

Caceres explains how the combinations of the base flavors and toppings are always unique. Customers can either customize their own or pick one from of the many menu options.

“They are like monsters being created, people love seeing that,” Caceres said.

On Thursday June 1, an employee at 10 F Below Ice Cream makes a customer’s order on the “10 F” cold plate. The first step in creating Thai rolled ice cream is to actually make the ice cream and mix in extra ingredients like fruit and cookies. Katie Jenkins

Rolled ice cream is cooled from beneath, at about 20 F, on a steel plate. Trained employees who master the art of rolling the cream are called “the rollers” at 10 F Below. They use stainless steel spatulas to chop, spread and roll the cream as it freezes in front of your eyes.

Caceres said it is quite an experience for the whole family.

“Customers follow the process all the way around the counter,” Caceres said.

But it isn’t just the variety in flavors and combinations that makes 10 Below different from regular ice cream shops. The entire restaurant is filled with LED lights that resemble icicles hanging from a cave.

“At night, we turn all the main lights off and just leave these on,” Caceres said. “It creates a cool aesthetic.”

As for aesthetics, rolled ice cream is just as much eye candy as it is edible.

“Right now, you see ice cream rolls everywhere on your newsfeed without even asking for it,” Caceres said. “So without us even having a Facebook page up until about two days ago, people were still finding their way here – and it’s mainly due to Snapchat.”

Social media plays a huge role in marketing with restaurants like 10 F Below and 7°F. Caceres says many customers come into the restaurant excited because they found the restaurant through social media posts from their friends.

Located on Loop 288, and right across the street from the Golden Triangle Mall, 10 F Below collects over 200 transactions a day. Caceres said he expects even more business when the fall semester starts because of the proximity to surrounding high schools and college campuses.

The restaurant has been open for about three weeks now, and Caceres already has plans for expansions.

“We have a prime location,” Caceres said.

Eric Ma, manager at 7°F on Fry Street, said he believes the reason business is doing so well is because of the newness of rolled ice cream in Denton.

“It’s getting popular in the U.S.,” Ma said. “[In] places like New York and California – they are already like two years ahead, same with Atlanta, Georgia.”

The 31-year-old, who is originally from Atlanta, said the rolled ice cream trend is a new concept here in Denton.

“I think [rolled ice cream] is from Thailand,” Ma said. “It’s a like a cool, street desert there.”

Beginning about six months ago in Carrollton, this new 7°F location is the second rolled ice cream restaurant in its fast-growing chain and the second of its kind to hit Denton, after 10 F Below.

7°F is located on Fry Street, right next to the bar Shots & Crafts. The restaurant shares the building with Pita Pit, so the tables can become occupied fast. But that doesn’t stop customers from enjoying the ice cream outside or taking it on the go.

The restaurant has only been open for about ten days and has already started their signature wall of sticky notes.

“People write what they like about the ice cream, and sometimes write whatever they want,” Ma said.

From Instagram and Twitter handles to words of inspiration, the sticky note wall is a classic addition that makes 7°F different.

Being on Fry Street, the location is close to UNT’s main campus and is open late for those who need a quick study break.

Ma said he thinks the location will be even busier during the fall semester “once everyone is back in town and at school.”

Fashion merchandising senior Andrea Grant, 23, said she comes to Fry Street a lot and was really excited to find out about the rolled ice cream place in Denton.

“I’ve been looking for a place like this, and I’m so happy to finally find it in Denton,” Grant said.

Editor’s note: This story has been updated to reflect the correct name of the 10 F Below Ice Cream restaurant. 

Featured Image: Customers watch their ice cream roll orders being created behind the glass wall at 10 Below Ice Cream on Loop 288 in Denton, TX. Thai rolled ice cream is new to the city, bringing in customers who have never experienced the interesting process before. Katie Jenkins

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Nina Quatrino

Nina Quatrino

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