Pumpkin spice is less irritating than all the griping about it

Pumpkin spice is less irritating than all the griping about it

Pumpkin spice is less irritating than all the griping about it
October 25
21:59 2017

It was a dark and stormy night in early September. Writhing around in my sleep, sweaty and mumbling something about Food Network, my heartbeat picked up. It got faster and faster. A thunderclap tore through the night sky and I jolted awake, trying to forget the content of my nightmare.

Pumpkin spice.

Pumpkin spice has essentially become the flavor mascot for fall, owing much of its acclaim to Starbucks’ (almost) ubiquitously revered Pumpkin spice latte. Since the inception of this drink, the flavor started showing up in just about everything, from gum, to hummus, to burgers.

The pumpkin spice trend is beating a dead gourd at this point. There are thousands of other flavors that evoke those same warm, fuzzy, autumn feelings: cinnamon raisin, maple pecan, and salted caramel just to name a few. And those suckers that pop up every fall serve as a reminder of how good the caramel apple flavor combination is. You know the ones.

But the only thing more annoying than the ever-presence of this seasonal flavor everywhere you look is the people complaining about it.

Just like any other pop culture icon, for every diehard pumpkin spice fan there is an equal and opposite hater. Of course we aren’t always going to agree on everything, that’s completely normal. There will probably be several responses to this very article vehemently disagreeing with me. But if you’re constantly talking about how “annoying” and “basic” everyone is that raves about the flavor, you’re even more irritating than they are.

Thanks to the help of our corporate overlords, we have made pumpkin spice a sort of cultural phenomenon by forcing it into everyone’s eyes, nose, and mouth every fall season since it was popularized. However, Nielsen reports that pumpkin-themed product sales are increasing at a much slower pace than previous years. Pumpkin spice cynics may be heartened to know that our society is not as enamored by the flavor as it once was, so perhaps this year they can hold onto their “every mainstream thing is bad” takes.

People are allowed to enjoy things, no matter how overrated, antiquated, or weird they are. My family, to this day, brings up the fact that I couldn’t pronounce R’s until I was seven. The joy they derive from this fact doesn’t hurt anything (besides my pride), so it’s their prerogative to enjoy it and talk about it as often as they want. So, annoyed as you might be, refrain from being a jerk-o-lantern this season and let people enjoy however many sweet, orange-y brown, warmly-spiced products their hearts desire. Though we may have our differences, we must respect those that prefer their fall with more gourd than gore.

Orange you glad I didn’t say pumpkin again?

About Author

Rachel Herzer

Rachel Herzer

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